Updated October 14, 2026 — Black Friday lands on November 27 and Cyber Monday on November 30 this year. This is the single best stretch of the year to buy a mattress, and early “Black Friday” pricing usually starts in the first week of November, so now is the time to set a budget and shortlist.
Black Friday vs. Cyber Monday for mattresses
For boxed, online-only beds the price is usually identical on both days — brands carry Black Friday pricing straight through Cyber Monday. The practical difference: Black Friday has the widest in-stock selection (important for premium and in-store brands), while Cyber Monday is purely online and occasionally posts a brand’s single best code of the season. If you want a specific size or model, don’t wait until Monday hoping for more — buy when your pick is in stock and at its low.
Best mattress deals by budget
Under $300 (Queen)
Boxed foam and entry hybrids hit their yearly low — ideal for guest rooms, kids’ rooms, and first apartments. Watch the Zinus Green Tea Memory Foam and Novilla Bliss.
$300–$700 (Queen)
The value sweet spot for a primary bed. The Linenspa 10″ Hybrid and Vibe Gel Memory Foam are reliable picks that get cheaper in late November.
$700+ (Queen)
Name-brand hybrids post their biggest dollar-off savings here — this is where Black Friday saves you the most in absolute dollars.
2026 brand deals to expect (and how deep they go)
Based on the early 2026 sales already live and recent years’ pricing, here’s the discount depth to expect:
- Saatva — up to roughly $600–$700 off (luxury innerspring and hybrid).
- Nectar — up to about 50% off mattresses, with bundle deals going deeper.
- DreamCloud — up to about 60% off mattresses plus bundle savings.
- Helix — roughly 20–35% off sitewide, often with free pillows.
- Nolah — around 35% off sitewide, frequently with free accessories.
- Purple — up to about $1,000 off higher-end models, plus accessory bundles.
- Bear, Avocado, WinkBeds, Puffy — 20–40% off ranges; strong for organic and cooling needs.
Premium pick to watch: Ultimate Snooze
Shopping the luxury end this year? Ultimate Snooze handcrafts its mattresses and backs them with a long in-home sleep trial, and its deepest discounts of the year land in the Black Friday window — worth a look before committing to a big-box premium brand.
Terms change right up to the event — treat these as a planning guide and confirm the live price on the retailer’s own page before buying.
How to shop it without overpaying
- Start watching in early November. Most “Black Friday” prices show up two to three weeks early.
- Check the real regular price. Some brands keep an inflated year-round “original” price; compare against the September selling price, not the crossed-out number.
- Put the budget where you sleep. A guest room doesn’t need a premium bed.
- Prioritize the trial and returns. A long sleep trial beats squeezing out the last $50.
Comparing current offers now? See our guide to the best mattress deals on Amazon right now.
Frequently asked questions
When is Black Friday 2026? Friday, November 27; Cyber Monday is November 30. Early deals typically begin the first week of November.
Will prices drop more if I wait for the exact day? Rarely. Online beds hold the same price across the whole window, so buy when your size and model are in stock.
Is it better to buy a topper instead? If your mattress is only a couple of years old and still supportive, a topper can buy time — but a worn-out, sagging bed needs replacing, and Black Friday is the cheapest time to do it.